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The arts are a unique way to address HIV/AIDS, in part because anyone can be creative and share that with others, even in settings of low-to-zero literacy, and also because the arts can convey messages which all can comprehend and understand, in a form that seeks to inspire as well as to entertain and educate. The arts can communicate a powerful message through visual and auditory means, which is why the term "edutainment" has been coined for arts which are used to educate about various issues, including HIV/AIDS. The goals of edutainment — Information, Education, Communication (IEC) — are varied, but all involve the improvement of health and human well-being, encompassing physical, psychological, emotional, and spiritual dimensions. Main Communication Strategies The artists, advocates, and organizations in ActALIVE use or advocate use of the arts to address HIV/AIDS and other issues like poverty, hunger, human-rights abuses or enhancements, gender and youth concerns, environmental sustainability, treatment access, and the development of human creativity. Art forms include: dance, drama, song, visual arts (painting, photography, film, video), multimedia, and the written word (plays, poems, narratives). The coalition was organised to create a worldwide network for individuals and groups using the arts to address HIV/AIDS and for social-change purposes. Through the network, these organizations and individuals are sharing information, collaborating, and hopefully building a powerful advocacy tool for change, education, disease prevention, human development and growth, health and healing.
Read Janet Feldman's essay "ActALIVE: Addressing HIV/AIDS-Related Grief and Healing Through Art" in the Community Arts Network Reading Room
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